In recent years, many skins have made their appearance on League of Legends. The league of legends skins economy is growing. And that’s not going to stop! Riot plans to deploy even more skins this year. It won’t be the only festivities on the program! Jonathan “Bellissimoh” Beliss, Head of Customization, spoke about skins and 2020 events. First of all, Riot has planned to deploy more skins this year. While in 2018, nearly 80 skins were created, which rose to more than 100 skins in 2019, by 2020, they are planning more than 120 skins.
Finally, a new skin for Ornn?
In addition, unlike previous years, the new skins will no longer be just for popular champions. Champions who have not received skin “for a long time” will finally be able to have their share of the cake! The lucky ones announced are Skarner, Xerath, Mordekaiser, Kindred, Rek ‘Sai, Vel ‘Koz, Karthus, Sion, Twitch, Taric, Pantheon, Nautilus, Trundle, Bard, Taliyah, and Ornn. While some themes immediately conquered players from all regions, others did not meet the same success. League of legend skins economy will also be improved with new themes.
To try to reconcile the tastes of players from different regions, and improve the league of legend skins economy, they set up the Kingdom of Mechas, “a legendary SF universe”.
Micro-transactions through skins are the new trend for free to play games. Every major game does it: Fortnite, Apex, and most likely Hyper Scape the upcoming Ubisoft game.
How does that work for league of legend?
High quality skins
Players are always ready to contribute to the skin’s economy as long as they get their money worth. The community is always hard with low effort skins. Are the skills changed with the skin’s new color? Is the fantasy fulfilled to its core? Simply dressing a champion is not enough. The recall animation, the coherence with the theme, a quick look at a reddit thread about skins show how much to community care about those details.
Riot is generally exemplary in this department. One of the best examples of their league of legend skins economy management is the elementalist lux skin that cost 25 dollars, took a year of development. A lot of effort was clearly put into making her. She has ten forms, 25 lines of voice over, a minigame where you evolve her from level 1 into a unique elemental combination, and spell animations for each form.
Sure, Elementalist Lux is a part of league of legend skins economy, but it’s a well though addition to the game. It’s not thanks to luck that riot can charge such a price for a skin on a yearly basis.
The smart aesthetic strategy
No matter what players are saying about DLC, they are usually happy to buy it up. Every year we have polemics about FIFA ultimate team, with fans call it a blatant cash grab, players are still pulling their wallets out and paying for these cards regardless. DLC’s are so successful that aesthetic changes and upgrades packaged are now a standard part of the gaming experience, for better or for worse.
When league of legend came out, choosing the free to play economic model was a risky choice. The biggest League competitor when lol came out was Heroes of Nerwerth, a pay to play the game. League came out as the winner and their financial model was one the things that allowed them to succeed. Most of the gamers want to look as fabulous as possible. League of legend skins economy makes financial sense.
Great financial opportunities maker
The way riot manage micro-transaction is impressive but understanding what these skins can do for league is not as simple as it looks. The first obvious thing that skins unlock for league is testing grounds for new IPS. Riot is working actively to expand League from just a game into a lifestyle product that covers multiple forms of media.
The star guardian skins and their entire universe, are all screaming for their own spinoffs. A quick look at the way Team fight tactics works, changing the capabilities of champions during major update according to the skins displayed, shows the possibilities. We have K/DA, Dragon masters, PROJECT, and a lot more. These skins are creating interest in alternate branches of the franchise while profiting off the initial interest.
Speaking of profit, Riot Games announced new revenue-sharing initiatives that support League of Legends (LoL) esports in May 2019. It started with the League of Legends Championship Series (LCS) 2019 Summer Split in the form of two new revenue-sharing initiatives: A Fan Pass and Team Pass. Each Fan Pass or Team Pass are region-specific and offers a 50% revenue split with the applicable LoL esports league or team.
Fan Passes unlock special missions during which LoL players can earn emotes, icons, character skins, and other in-game items. Available in Brazil, Turkey, Latin America, Japan, and Oceania, the Fan Pass costs 980 Riot Points (RP), or roughly $10 USD. Revenues are split 50/50 between Riot and all teams in the region’s pro league.
Team Passes also cost 980 RP and are available in Europe and North America. Team Pass holders can select one LoL team to support during the split, then unlock team-specific items by completing missions and watching matches. Purchases are limited to one LCS Team Pass and one LEC Team Pass. Half of the revenue support teams in the purchaser’s respective league.
With K/DA league of legend has reached new heights with their skin’s economy. The single POP/STARS was the opening song of the League of Legends World Championship in Incheon, South Korea. To say the least, they hit hard and well.
The music video already has more than 350 million views in just one week and the song played by (G)I-DLE, Madison Beer and Jaira Burns hits on Spotify. More importantly, skin sales and the demand for these unlocks show the complete dominance Riot has over the market. they even are even using it for the greater good.
Covid-19 money raising
Riot revealed the 25 June that some characters are getting a medical-themed makeover. Three characters are concerned: Akali, Shen and Kennen. They are planning to bring new Icons, emotes, and other cosmetic upgrades.
Each item will be sold individually, but there will also be a bundle available, coming with an exclusive icon. The items will be available through July 23rd and that 100 percent of the proceeds from sales will go directly to the developer’s charitable arm, the Riot Games Social Impact Fund. It shows to riot is also using the league of legend skins economy to help the medical field.